Sample data. Advertisers on this site are invented. Lead-cost figures cite published research and are marked when they are estimates. A live Meta Ad Library import is not connected.
For shops that buy their own ads
Roofers, HVAC shops, plumbers, and the other trucks on your street. If an offer has been buying ads for months, it is probably paying for itself. This is the notebook for that.
Sorted by days running, as of October 30, 2026. Survival is the signal. Clever copy that died in a week is not.
Longest in the file: 608 days, Palmetto Pest, Quarterly plan. Invented advertiser.
608days running
#1Palmetto Pest · invented advertiser
Quarterly plan
Tampa Bay homes. Four exterior visits, interior on request, and fire ants included. The first visit is the heavier one. Month-to-month after the first quarter.
Button: Get a yard price. image creative, no image in this file. Still running as of Oct 30, 2026. First seen Mar 1, 2025. All Quarterly plan ads
564days running
#2Redbird Roofing · invented advertiser
Free storm inspection
Dallas–Fort Worth. We look at the soft metals and the south slope. If there is no damage, we say so. If there is, we photograph it before anyone talks about a claim.
Button: Book the inspection. image creative, no image in this file. Still running as of Oct 30, 2026. First seen Apr 14, 2025. All Free storm inspection ads
528days running
#3Lakefront Lawn · invented advertiser
Weekly mowing
Chicago. We take routes, not one-off yards across town. $40 minimum, and we will say no if the drive between stops is silly.
Button: Ask about the route. image creative, no image in this file. Still running as of Oct 30, 2026. First seen May 20, 2025. All Weekly mowing ads
516days running
#4Piedmont Comfort · invented advertiser
Maintenance plan
Charlotte maintenance plan: a cooling visit and a heating visit, priority scheduling, and the repair discount in writing. Members book first when the route is full.
Button: See the plan. image creative, no image in this file. Still running as of Oct 30, 2026. First seen Jun 1, 2025. All Maintenance plan ads
441days running
#5Oak Street Plumbing · invented advertiser
$99 drain special
The $99 is one kitchen, bath, or laundry drain. It is not a main-line special. If the stoppage is in the yard, we stop and price the camera before anyone keeps digging.
Button: Book the drain. image creative, no image in this file. Still running as of Oct 30, 2026. First seen Aug 15, 2025. All $99 drain special ads
National anchors. Google cells cite LocaliQ’s 2025 medians. Meta cells are estimates. Angi cells are reported ranges, not a price list. City pages multiply these by a planning factor and say so.
| Trade | Google search | Meta estimate | Angi reported |
|---|---|---|---|
| Roofing | $228.15 | $72.40 | $25–$120 |
| HVAC | $128.38 | $49.76 | $20–$50 |
| Plumbing | $129.02 | $49.90 | $15–$70 |
| Electrical | $93.69 | $41.89 | $15–$60 |
| Lawn & landscaping | $117.92 | $47.39 | $15–$40 |
| Pest control | $90.92 | $41.26 | — |
Sponsor slot
Open. A homepage sponsor gets a labeled card here. The numbers in the table are not sponsored.
See the ratesAn offer that is still up after a season has survived the owner’s own books. Start there, not with the newest creative.
A $59 tune-up and a system replacement should not share one cost-per-lead target. The index keeps the published number and the estimate in separate clothes.
The calculator uses your average job, close rate, and margin. A cheap lead can still be too expensive.
Which offers are still running, and whether the lead-cost anchors moved. Written for an owner or the person who buys their ads.